Xiaomi wants to sell 120,000 SU7 units by the end of the year
To say that Xiaomi's first foray in the EV space, the SU7, has been wildly successful, would be a gigantic understatement. The car is selling in droves, exceeding expectations, and forcing the company to ramp up production multiple times over the levels it initially anticipated.
All of this is to say that Xiaomi has already mentioned that it wants to reach 100,000 units produced by early November. And now, it has locked in this goal. That was previously set as the goal for the whole year, but now that's changed, upped to 120,000.
That's how many SU7 units Xiaomi now wants to make by the end of December, and at the rate things are going, it most likely will be able to reach that insanely ambitious goal. Remember, this is a company that hasn't manufactured any car before this. And yet it's set to go from zero to 120,000 in less than a year - the SU7 and SU7 Max began shipping in April, and the SU7 Pro in May.
Xiaomi's EVs netted it CNY 6.2 billion (approximately $870,000,000 in revenue in the second quarter of this year (April to June), with a gross margin of 15.4%. As of June 30, the company had opened 87 EV stores in 30 cities across China.
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Reader comments
- Anonymous
I honestly was worried that you won't post another thr*sh talk for your "favorite" car company.
- 22 Aug 2024
- JE$
- Anonymous
What would it take to cosmetically reconstruct the SU7 forehead bump and make it disappear like on the Ultra? [And I saw what you did, presenting photos that hide the wart.]
- 22 Aug 2024
- Yav
how easy it is to sell a trash product in China as long as it is cheap and hyped. there is definitely no safety expectation at all. just a cheap taycan knock-off.
- 22 Aug 2024
- mu4