Ford hits the brakes on EV dealer investments amid market shifts

22 May 2024
Ford has asked its dealers to pause investments in their EV certification program as the company reassesses its strategy in the face of a rapidly evolving EV market.

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  • EvBOmm BOmm

Market isn't uncertain, its flourishing. Ford models are bad compared to competition. They dont have any $25k EV with ADAS Level 2, 4c Charging. If you make bad expensive cars, they won't sell in market. They didn't spend money on EV R&D and now they are way behind the curve. Trying to sell expensive EVs with 2008 specs.