iPhone moment for Ferrari? Jony Ive designs the radical new all-electric Luce

26 May 2026
Ferrari enters the luxury EV market with the Luce, a 1,036-horsepower five-seat sedan co-designed by Jony Ive that features a tactile interior and an advanced four-motor powertrain.

Sort by:

  • mkio

They should add a 250hp, 240kmph variant to commemorate original Lusso. I like its side and front profile. Looks like a phone, but its different. They should improve its drag coefficient

  • Reply
  • 59 minutes ago
  • U@m
  • Popop

... It looks like a plastic toy...

  • Anonymous

How can you be one of the best brands in performance engineering/racing and come up with this? It has a higher drag coefficient than a SKODA ENYAQ!!! It is also only matching the performance of the Cybertruck and it has less range... It is a sad day for sure...

  • Anonymous

This is one of the worst looking cars ever produced. Why would anyone pay for this piece of trash?

  • ps

Sure they can spend thousands of hours of engineering for the best airflow when the internal resistance of the battery and the drivetrain is inefficient. So lets see those first

  • Anonymous

Looks like an iPhone 5C

  • SmgUk

Finally a Ferrari that doesn’t look boring

  • Daniel

Garbage all, interior exterior

  • Anonymous

Absolutely horrible; who would want such an abomination?

  • Anonymous

Ugliest ferrari ever.

  • Anon Moose

That is just so ugly...